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Teal and orange color grading technique is popular for several reasons. One of the main reasons is that it creates a high contrast and a dynamic look that can make a film or video more visually interesting and engaging. Additionally, teal and orange are complementary colors, which means that they are opposite each other on the color wheel. When used together, they create a strong visual tension, which can help to draw the viewer's attention and hold their interest.

Another reason is that teal and orange are often used to create a sense of warmth, energy, or tension. This is particularly useful for action, adventure, and sci-fi films, where the filmmakers want to create a sense of excitement and energy. Additionally, the orange color can be used to bring out skin tones, making them look more natural and lifelike on the screen.

Lastly, many Hollywood movies and TV shows in the past decade started to use the teal and orange grading technique, therefore it became popular as a trend in the industry.

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